Avon Anew Skin Transforming Primer – a good moisturising, easy to use primer

What is it? Avon Anew Skin Transforming Primer.

Who is it for? Best for a dry skin, it contains an anti-ageing serum but that doesn’t limit it to just mature skin.  

How do you use it? Use after cleansing and moisturising.  Wait a few minutes and then apply the primer from the centre of the face outwards (I personally don’t put facial primer around my eyes).  A little goes a long way.

What’s the damage? £15, but at the moment it’s on offer on the Avon website for £10!

Score: 💋💋💋💋

Avon Anew skin transforming primer is one of my Mum’s finds.  She’s been looking for a primer that doesn’t make her face feel dry and tight and this is her new favourite.  I’ve been using this for a couple of weeks and am finding it a good primer for dry skin. I like the packaging, the gold makes it look quite luxurious and it’s an easy to use pump dispenser.

The idea of a primer is to even out your skin texture, thereby making your makeup look better and last longer, or if you want a makeup free day, primer will give your skin a bit of a glow.  It’s not a miracle worker and should be used in conjunction with a good skincare regime.  There are lots and lots of primers out there today, a quick internet search produced results for colour-correcting, anti-ageing, blurring, Illuminating, pore-minimising and hydrating primers.  Some have an SPF which is always a bonus.  

I like the Avon Anew skin transforming primer as a basic primer for dry skin, it’s easy to apply and doesn’t leave any residue.  It sinks in quickly, so if you’re in a hurry on a morning you can apply your foundation more or less straight away.  It is marketed as containing an anti-ageing serum to promote a more youthful looking complexion, but as yet I haven’t noticed any change in that respect.  

If you’re looking for a primer perfect for only dry skin problems then this is your product, but, if you want a product to colour correct as well then I suggest Estee Lauder’s Revitalising Supreme CC Cream.


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