[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]It doesn’t matter how much you think you know a subject, there’s always something new to learn and this is what makes things interesting.
The beauty industry is evolving, sometimes on a daily basis it seems, and new “buzzwords” keep cropping up. Here’s a few you may come across over the coming months:
Inflammaging – doesn’t sound good does it! This is the low level inflammation within the body which has an effect on the aging process. It occurs at different rates and levels for each of us and is now presumed to be the underlying reason for the breakdown of collagen and elastin. I expect to see a lot of new skincare concentrating on repair and protection in the near future.
PHA’s – you’ve probably heard of AHAs (alphahydroxy acids), well PHAs (polyhydroxy acids) are the kinder, gentler group of hydroxy acids. They are highly moisturising exfoliants which provide the skin benefits of AHAs without the irritation that can occur.
Hydro-plumping – basically these are super hydrating products. Dry skin is becoming more and more of a concern so expect to see lots of products claiming to have hydro-plumping properties.
Blue zone skincare – Blue zones are areas of the world where people tend to live longer and healthier lives (Sardinia, Japan etc), so blue zone skincare is made with products from these areas, such as oil from Sardinia.
Astaxanthin – is currently identified as the most powerful antioxidant known to science, it is mainly derived from salmon, red trout, crabs and prawns. This is best taken in supplement form and beneficial claims include: relief of pain and inflammation; helping to fight fatigue; supporting eye health; cleaning up the cells and as an aid to skin moisture levels. If even half of this is true it sounds worth taking!
Turmeric – not a new word I know, but turmeric has had a sudden rise in popularity in the main stream beauty industry. The benefits range from helping to control facial hair to acting as an anti-bacterial agent. I’m sure you’re going to see lots of skin and hair care products with turmeric as a main ingredient. Look out for a blog in the next couple of weeks on the beneficial effects of turmeric, I’ve been amazed at the claims made on its behalf and want to look into these in much greater detail for you.[/vc_column_text][/vc_column][/vc_row]